


BRIAN SOLIS is one of the world's leading digital anthropologists and futurists who has been called "one of the greatest digital analysts of our time.
Meer over de auteursPutting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR
Gebonden Engels 2009 1e druk 9780137150694Samenvatting
Pr-technieken uit het verleden bieden geen garanties voor de toekomst. 'Putting the Public Back in Public Relations' leert u hoe u uw pr toekomstbestendig maakt. U krijgt tips en theorie over de inzet van sociale netwerken en Web 2.0.
Specificaties
Lezersrecensies
Inhoudsopgave
Preface: The Socialization of Media and PR 2.0
Introduction: Social Media = The Reinvention of Public Relations
Part I The True Value of New PR
Chapter 1 What's Wrong with PR?
Chapter 2 PR 2.0 vs. Public Relations
Chapter 3 PR 2.0 in a Web 2.0 World
Chapter 4 Traditional vs. New Journalism
Chapter 5 PR Is about Relationships
Part II Facilitating Conversations: New Tools and Techniques
Chapter 6 The Language of New PR
Chapter 7 Blogger Relations
Chapter 8 Social Media Releases (SMRs)
Chapter 9 Video News Release (VNR) 2.0
Chapter 10 Corporate Blogging
Part III Participating in Social Media
Chapter 11 Technology Does Not Override the Social Sciences
Chapter 12 Social Networks: The Online Hub for Your Brand
Chapter 13 Micromedia
Chapter 14 New “Marketing” Roles
Part IV PR 2.0: A Promising Future
Chapter 15 Community Managers and Customer Service 2.0
Chapter 16 Socialization of Communication and Service
Chapter 17 The Rules for Breaking News
Chapter 18 A New Guide to Metrics
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan