Mobile Marketing

Finding Your Customers No Matter Where They Are

Paperback Engels 2010 1e druk 9780789739766
Dit product is niet leverbaar

Samenvatting

Met de nieuwe technieken voor mobile marketing kunt u uw marketing campagnes persoonlijker, gerichter, beter meetbaar, directer, actiematiger en leuker maken. Cindy Krum, een van de pioniers op het gebied van mobile marketing, laat in dit boek zien hoe deze vorm van marketing werkt en hoe mobile marketing ook voor uw organisatie voordeel kan hebben.

Specificaties

ISBN13:9780789739766
Taal:Engels
Bindwijze:paperback
Aantal pagina's:343
Uitgever:Que
Druk:1
Hoofdrubriek:Marketing

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Over Cindy Krum

Cindy Krum, Director of New Media Strategies for Blue Moon Works, Inc., speaks at many national and international trade events on mobile web marketing, social network marketing, and international SEO. She also writes for industry publications, including Website Magazine, Advertising and Marketing Review, Search Engine Land, and ODG Intelligence, and has been quoted as an expert by leading publications such as PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. She currently co-chairs the SEMPO Emerging Technologies Mobile Web Task Force, and is an active member of the search community.

Andere boeken door Cindy Krum

Inhoudsopgave

Introduction

1. Getting Started with Mobile Marketing
2. Understanding the Challenges in Mobile Marketing
3. Mobile Targeting and Tracking
4. Everything You Need to Know About the iPhone
5. Mobile Advertising
6. Mobile Promotions and Location-Based Marketing
7. Micro-Sites, Mobile Affiliate Marketing, and Web Directories
8. Mobile Applications
9. Mobile Website Development
10. Mobile Search Engine Optimization
11. Integrating Mobile Marketing with On- and Offline Marketing
12. Mobile E-Commerce
13. Mobile Marketing Privacy, Spam, and Viruses
14. The International Mobile Marketing Landscape

Appendix A: Txtspk Definitions
Appendix B: List of Vendors, Products, and Services

Glossary
Index

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Mobile Marketing