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Boeken van Constant Berkhout

Constant Berkhout
The Retail Innovation Toolkit - 42 category management tools for growth
0 beoordelingen
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. Meer
Constant Berkhout
Assortment and Merchandising Strategy
9 beoordelingen
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Meer
Constant Berkhout
Retail Marketing Strategy
1 beoordelingen
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Meer

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The Retail Innovation Toolkit
Constant Berkhout | 4 mei 2021
Ruim 30 jaar geleden veranderde het concept categorie-management de traditionele manier van inkopen. Instrumenten die toen ontstonden, zoals het categorie-rolmodel en de originele principes zoals beslissingen op basis van data, zijn nog steeds releva

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