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Key Strategy Tools

The 80+ tools for every manager to build a winning strategy

Paperback Engels 2013 9780273778868
Verkooppositie 5130
Op voorraad | Op werkdagen voor 21:00 uur besteld, volgende dag in huis

Samenvatting

Dit boek helpt u bij het vinden van de meest bruikbare toepassingen voor uw bedrijf, het creëren van de juiste strategie om weerstand te bieden tegen toezicht van investeerders en uw roadmap naar succes.

88 modellen en technieken samengevat in een strategisch innovatieve piramide geven u de hulpmiddelen in handen om bijvoorbeeld uw markt te analyseren, competitieve uitdagingen aan te gaan of risico's te nemen. In deze uitgave vindt u voor elke stap in het proces de juiste strategische tools.

Specificaties

ISBN13:9780273778868
Taal:Engels
Bindwijze:paperback
Aantal pagina's:358
Druk:1
Verschijningsdatum:20-1-2013

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Over Vaughan Evans

Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School. He has written four previous books including the bestseller The Financial Times Essential Guide to Writing a Business Plan.

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Inhoudsopgave

Publisher's acknowledgements
Introduction
The Strategy Pyramid
How to use this book
Business vs corporate strategy

Section 1: Knowing Your Business
-Overview
-Essential tools
1. Identifying key segments
2. Issue Analysis (Minto)
-Example: British Aerospace's super segment
-Useful tools
3. The 80/20 Principle (Pareto)
4. The Segmentation Mincer (Koch)
5. 5C Situation Analysis
6. SWOT Analysis

Section 2: Setting Goals and Objectives
-Overview
-Essential tools
7. Setting long-term goals
8. Setting SMART objectives
9. Maximising shareholder value
10. Balancing stakeholder interests
-Example: Which goals count for RBS?
-Useful tools
11. Creating Shared Value (Porter & Kramer)
12. Economic Value Added (Stern Stewart)
13. Balanced Scorecard and Strategy Map (Kaplan & Norton)
14. Core Ideology (Collins & Porras)
15. Business as a Community (Handy)

Section 3: Forecasting Market Demand
-Overview
-Essential tools
16. Sizing the market and Marketcrafting (Evans)
17. The HOOF Approach to Demand Forecasting (Evans)
-Example: Galileo's Hiccup in Market Demand
-Useful tools
18. Smoothing through moving averages
19. The Income Elasticity of Demand
20. Survey methods of demand forecasting
a. Survey of customers' intentions
b. Salesforce estimation method
c. The Delphi method
d. Pilot test marketing
21. Statistical methods of demand forecasting
a. Trend projection
b. Regression analysis
c. Barometric method (NBER)

Section 4: Gauging Industry Competition
-Overview
-Essential tools
22. The Five Forces (Porter)
23. Assessing customer purchasing criteria
24. Deriving key success factors
-Example: Woolworths succumbs to the five forces
-Useful tools
25. Weighing economies of scale
26. Corporate environment as a sixth force
27. Complements as a sixth force (Brandenburger & Nalebuff)
28. PESTEL analysis

Section 5: Tracking Competitive Advantage
-Overview
-Essential tools
29. Rating competitive position
30. The Resource and Capability Strengths/Importance Matrix (Grant)
-Example: Cobra Beer's clever competitive advantage
-Useful tools
31. The Value Chain (Porter)
32. The Product/Market Matrix (Ansoff)
33. Cross,Spider and Comb Charts
34. Benchmarking
35. Structured interviewing

Section 6: Targeting the Strategic Gap
-Overview
-Essential tools
36. The Attractiveness/Advantage Matrix (GE/McKinsey)
37. The Growth/Share Matrix (BCG)
38. Profiling the ideal player
39. Identifying the capability gap
Example: Komatsu targets the cat
Useful tools
40. The Strategic Condition Matrix (Arthur D Little)
41. The 7S Framework (McKinsey)
42. The Opportunity/Vulnerability Matrix (Bain/LEK)
43. Brainstorming
44. Scenario planning

Section 7: Bridging the Gap: Business Strategy
-Overview
-Essential tools
45. Three Generic Strategies (Porter)
46. The Experience Curve (BCG)
47. Strategic repositioning and shaping profit growth options
48. Making the strategic investment decision
49. BlueOceanStrategy (Kim & Mauborgne)
-Example: Could Facebook be undone the way it undid MySpace?
-Useful tools
50. The Tipping Point (Gladwell)
51. The Price Elasticity of Demand (Marshall)
52. PIMS
53. The 4Ps Marketing Mix (McCarthy)
54. Product Quality and Satisfaction (Kano)
55. The Hierarchy of Needs (Maslow)
56. The Bottom of the Pyramid (Prahalad & Leiberthal)
57. Business Process Redesign (Hammer and Champy)
58. Outsourcing

Section 8: Bridging the Gap: Corporate Strategy
-Overview
-Essential tools
59. Optimising the Corporate Portfolio
60. Creating Value from Mergers, Acquisitions and Alliances
61. The Corporate Restructuring Pentagon (McKinsey)
62. Creating Parenting Value (Goold, Campbell & Alexander)
63. Core Competences (Hamel & Prahalad)
64. Strategically Valuable Resources (Collis & Montgomery)
-Example: Virrce-based strategy
-Useful tools
65. Strategically Distinctive Resources (Barney)
66. Distinctive Capabilities (Kay)
67. Distinctive Competences (Snow & Hrebiniak)
68. Dynamic Capabilities (Teece, Pisano & Shuen)
69. Deliberate and Emergent Strategy (Mintzberg)
70. Stick to the Knitting (Peters & Waterman)
71. Profit from the Core (Zook)
72. The Market-Driven Organisation (Day)
73. Value Disciplines (Treacy & Wiersema)
74. Disruptive Technologies (Christensen)
75. Coopetition (Brandenburger & Nalebuff)
76. Growth and Crisis (Greiner)
77. Good Strategy, Bad Strategy (Rumelt)
78. Innovation Hot Spots (Gratton)
79. Strategy as Orientation or Animation (Cummings & Wilson)
80. The Knowledge Spiral (Nonaka & Takeuchi)
81. The Eight Phases of Change (Kotter)

Section 9: Addressing Risk and Opportunity
-Overview
-Essential tools
82. Strategic Due Diligence and Market Contextual Plan Review (Evans)
83. The Suns & Clouds Chart (Evans)
-Example: Were the Beatles worth the risk?
-Useful tools
84. The Composite Risk Index and the 5x5 Risk Matrix
85. The Risk Management Matrix
86. Expected Value and Sensitivity Analysis
87. Black Swans (Taleb)
88. Strategy Bets (Burgleman & Grove)

Conclusion
References and Further Reading
Glossary
Index

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