The Back of the Napkin

Part I: Introductions
Anytime, anyone, anywhere: solving problems with pictures
1. A whole new way of looking at business
2. Which problems, which pictures, and who is 'we'?
3. A gamble we can't lose: the four steps of visual thinking

Part II: Discovering ideas
Looking better, seeing sharper, imagining further: tools and rules for good visual thinking
4. No thanks, just looking
5. The six ways of seeing
6. The sqvid: a practical lesson in applied imagination
7. Frameworks for showing

Part III: Developing ideas
The visual thinking MBA: putting visual thinking to work
8. Showing and the visual thinking MBA
9. Who are our customers?
10. How many are buying?
11. Where is our business?
12. When can we fix things?
13. How can we improve our business?
14. Why should we even bother?

Part IV: Selling ideas
It's showtime
15. Everything I know about business I learned in show-and-tell
16. Drawing conclusions

Acknowledgements
Appendix A: The science of visual thinking
Appendix B: Resources for visual thinkers