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Search Engine Optimization Secrets

Do what you never thought possible with SEO

Paperback Engels 2011 9780470554180
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Samenvatting

When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. Youll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level.

The Insider's Guide to:
- Understanding search engine optimization like the pros
- Making money from SEO consulting
- Getting into the inner circles of the SEO industry
- Choosing the right SEO troubleshooting tools for your SEO problems
- Fixing search engine penalties
- Using your competitors to your advantage
- Using alternative search engines
- Testing your SEO for optimal performance

Specificaties

ISBN13:9780470554180
Taal:Engels
Bindwijze:paperback
Aantal pagina's:435
Druk:1
Hoofdrubriek:IT-management / ICT

Lezersrecensies

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Inhoudsopgave

Introduction.

1. Understanding Search Engine Optimization.
-The Secrets of Popularity.
-The Secrets of Relevancy.
-Summary.

2. Relearning How You See the Web.
-The 1,000-Foot View-Understanding the Neighborhood.
-The 100-Foot View-The Website.
-The 10-Foot View-The Webpage.
-The 1-Foot View-Individual Content Pieces.
-Summary.

3. Picking the Right SEO Tools.
-View Source.
-Useful Search Engine Queries.
-Search Engine-Provided Tools.
-Google Webmaster Tools.
-Relevancy Determining Tools.
-SEO Toolbars.
-HTTP Header Analyzer.
-Firefox User Agent Switcher.
-Firefox Rendering Modifier.
-Summary.

4. Finding SEO Problems.
-The 15-Minute SEO Audit.
-The 5-Minute Brand Reputation Audit.
-Identifying Search Engine Penalties.
-Summary.

5. Solving SEO Problems.
-First Things First.
-Fixing Popularity Problems.
-Fixing Relevancy Problems.
-Fixing Penalties.
-Link Building Techniques.
-Summary.

6. SEO Best Practices.
-Page-Level Information Hierarchy.
-Domain-Level Information Hierarchy.
-URL.
-Title Tag.
-Meta Description.
-HTML Headings (H1 - H6).
-Images.
-Nofollow.
-Rel Canonical Link Element.
-Meta Keywords.
-JavaScript and Flash.
-301 Redirects.
-Blocking Pages from Search Engines.
-Traffic and Rankings.
-Parameter-Driven URLs.
-Footer Links.
-Summary.

7. The SEO Consulting Process.
-Answering Hard Questions from Clients.
-Preparing for the First Meeting.
-Paperwork: Setting Expectations.
-Deliverables.
-Establishing Price Points.
-What to Give Away for Free.
-Subsequent Meetings.
-Summary.

8. Comprehensive Site Audit (Informational Website).
-How to Read This Chapter.
-Sample Website.
-Sample Report.
-After Completing the Report.
-Summary.

9. Comprehensive Site Audit (E-Commerce Website).
-How to Read This Chapter.
-Sample Website.
-Sample Report.
-Summary.

10. Understanding the SEO Industry.
-A Brief History of SEO.
-Who Are Internet Marketers and Where Can I Find Them?
-The SEO Pyramid and Wearing Multiple Hats.
-SEO Leaders.
-The People and Technology behind Google and Bing.
-Long-Term Perspective in SEO.
-Summary.

11. Search Engine Verticals.
-Universal Search.
-Local Search.
-Image Search.
-Video Search.
-Instant Search.
-Summary.

12. Optimizing for Alternative Search Engines.
-Amazon.
-YouTube.
-Facebook.
-Delicious.
-Flickr.
-Twitter.
-Summary.

13. Test, Test, Test.
-Setting Up a Testing Platform.
-Running a Test.
-Recording Results.
-The Importance of Sharing Knowledge.
-Summary.

14. SEO Resources.
-SEO Cheat Sheet Part 1: On-Page Optimization.
-SEO Cheat Sheet Part 2: Canonicalization Errors.
-SEO Cheat Sheet Part 3: Meta Robots and Robots.txt.
-SEO Cheat Sheet Part 4: Sitemaps.
-SEO Cheat Sheet Part 5: User Agents.
-Switching Domains Checklist.
-SEO Quick Hit List.
-Summary.

Appendix A: Attending SEO Conferences.
-Picking the Right Conference.
-What to Expect.
-Preparing to Go.
-What to Bring.
-What to Do.
-After the Conference.
-Summary.

Index.

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