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Portfolio Management For New Products

Gebonden Engels 2001
Verkooppositie 3136
Op voorraad | Vandaag voor 21:00 uur besteld, morgen in huis

Samenvatting

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth.

With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise.

This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Specificaties

ISBN13:9780738205144
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:400
Druk:2
Verschijningsdatum:14-12-2001

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Over Robert G. Cooper

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

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