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Social Media Marketing

Strategies for Engaging in Facebook, Twitter & Other Social Media

Paperback Engels 2010 9780789742841
Verkooppositie 5032
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Samenvatting

Profit Big from Social Media: Strategies and Solutions That Work!

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers-and create more of them than ever before!

In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media-in any company, in any industry. You'll discover exactly how to customize your best social networking strategy-then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results-and profit big from today's hottest new social media sites and platforms!

Topics include:
- Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more
- Define goals and customize strategy to maximize Return on Conversation (ROC)
- Understand the whole conversation about you and all the communities you serve
- Manage legal, compliance, and ethical challenges
- Plan social media policies for your company's employees
- Extend customer service into social media
- Maintain consistent branding and messaging
- Complement your SEO, PPC, offline marketing, and PR efforts
- Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Specificaties

ISBN13:9780789742841
Taal:Engels
Bindwijze:paperback
Aantal pagina's:342
Uitgever:Que
Druk:1

Expertrecensies (1)

Leon Goossens | 23 september 2011
In 'Social Media Marketing. Strategies for Engaging in Facebook, Twitter & Other Social Media', geeft auteur Liana 'Li' Evans met haar boek een praktische handreiking om succesvol te zijn als organisatie met sociale media. Het is eenvoudig te lezen, doordrenkt met bevlogenheid en doorspekt met praktijkvoorbeelden.Lees verder

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Inhoudsopgave

Introduction

Part 1: The Basics of Social Media
1. It's Not Easy, Quick, or Cheap
2. Understanding Social Media Strategies
3. Goals Need to Be Defined
4. It's ROC (Return on Conversation) not ROI (Return on Investment)
5. Know Who Your Audience Is and What They are Doing

Part 2: It's About Conversation
6. The Conversation Happens With or Without You
7. Bring in Legal Early
8. Don't Be Afraid of the Negative
9. Understanding Each Community
10. Come Bearing Gifts
11. Bloggers Have No Boundaries
12. Every Business is Different
13. Don't Fall In Love
14. Don't Be Afraid to Throw Out What Isn't Working
15. Be Open to Trying New Things (but Don't Fall Off the Bleeding Edge)

Part 3: Social Media from the Inside Out
16. Everyone in Your Company Has a Stake in Your Social Media Strategy
17. Plan Social Media Policies for Company Employees
18. Personal Ethics Matter
19. Define Who Owns the Conversation
20. A Great Customer Service Program Is a Natural Extension into Social Media
21. Interns Make Coffee, Not Social Media Strategies
22. Branding and Messaging Need to Be Consistent
23. Be Transparent: Trust and Readership Must Be Earned
24. Audiences Trust Icons and Avatars

Part 4: It's Not About You
25. Give Up Control and Drop the Ego
26. You Need to Be All "Ears"
27. Your Customers Know Your Products Better Than You
28. It's All About the Idea
29. Your Content Must Have Value
30. Sharing with Others Is Key
31. For It to Work, You Need to Be Social
32. Ask the Audience
33. You Get What You Give

Part 5: How Social Media Fits into the Online Marketing Picture
34. People Do Not Want To Be Marketed To
35. The Difference Between Buzz Monitoring and Audience Research
36. Complementing Both Search Engine Optimization (SEO) and Pay Per Click (PPC)
37. Links and Search Engine Results Are Byproducts of Social Media
38. Align Offline Marketing Strategies with Social Media
39. Create a Social Media-Friendly "Pressroom" and Promote Events
40. YouTube is the Second-Largest Search Engine
41. Social Search Is All About the Now
42. It's Not Just a Web Browser Anymore
43. New Signals to Search Engines
44. Choosing a Social Media Consultant
45. Putting It All Together

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