UnMarketing. Revised and updated

Introduction.

1. Hierarchy of Buying.
2. A Word on Experts.
3. Trust Gap.
4. Restaurant That Didn't Get It.
5. Cold Calling.
6. Aiming Your Company at the Bottom of the Barrel.
7. Pull and Stay.
8. Reasons Why Companies Don't Use Social Media.
9. Social Media (Social Currency as Well).
10. Twitter versus Facebook versus LinkedIn versus Google+.
11. Social Media Platforming
12. HARO—Platforming Example.
13. The Game Has Changed: Immediacy and Relevancy.
14. Publicized Customer Service.
15. Don't Bank on the Bold.
16. Seven Deadly Social Media Sins.
17. How Twitter Changed My Business.
18. Tassimo.
19. Local Twitter.
20. Dominos—Word of Mouth: Mouths Are Moving . . . .
21. Naked Pizza.
22. Don't Feed the Trolls.
23. Tweetathon.
24. Your Web Site—Old School versus New School.
25. Captchas.
26. Experience Gap.
27. Raising and Keeping the Bar High—Cirque.
28. Stirring Coffee.
29. Experience Gap for Small Biz.
30. Using Stop Start Continue.
31. Zappos.
32. Rockport.
33. FreshBooks.
34. Why You Can't Learn From Millionaires.
35. Transparency and Authenticity.
36. My Transparency on Twitter.
37. Your Transparency on Twitter.
38. Affiliates.
39. Testimonials.
40. Best Sellers.
41. Why Being a Work-at-Home Mom Is Bad for Business.
42. Hello? Walmart?
43. Idea Creation.
44. Idea Delivery.
45. Doing In-Person Seminars.
46. Tele-Seminars.
47. Tele-Summits.
48. How and Why I Created a Summit E-Book Instead.
49. Viral Marketing.
50. Undercover UnMarketing.
51. Putting It into Practice.
52. Lush.
53. Trade Shows.
54. Social Media at Trade Shows.
55. UnNetworking: Why Networking Events Are Evil.
56. The Awesoness of Being a 2.0 Author
57. The UnTour
58. The UnEnd.

Acknowledgments.
Index