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The Complete Guide to Creating Enduring Festivals

Gebonden Engels 2015 9781118299319
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98,21

Samenvatting

Festivals provides a realistic framework to explore how arts–based and community–based cultural festivals around the world thrive. Festivals highlights the big picture, as well at the intricate details that comprise the delivery of a festival to plan and execute a successful festival. Festivals will benefit experienced festival planners as well as those who aspire to enter or develop their skills in the dynamic field of festival making. Its approach is systematic, using case studies of numerous internationally iconic festivals and interviews with experts in the field. The book provides, for the first time, concrete evidence of how with proper planning, design and leadership, communities may benefit from hosting local festivals.

Specificaties

ISBN13:9781118299319
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:400
Verschijningsdatum:28-4-2015
Hoofdrubriek:Ondernemen
ISSN:

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Inhoudsopgave

Foreword: A Personal Perspective ix

Series Editor Foreword xi

Preface xiii

Acknowledgments xxi

Chapter 1 The Nature and Role of Festivals 1
The Nature and Role of Festivals 2
Historic Perspective on Communal Creativity and Celebration 7
The Roles for Festivals 13
Summary of Festival Essentials 14
Festival Ideas and Issues 21
Festival Focus Activities 22
Suggested Reading 23

Chapter 2 Secrets of Enduring Festival Success 24
Resilient and Successful Festivals 25
How Festival Organizations Function 28
Resilient Festival Practices 31
Festival Ideas and Issues 45
Festival Focus Activities 45
Suggested Reading 45

Chapter 3 Festivals Connect to Community and Place 47
Festivals Working with Communities 48
What Is Community? 49
Festival Focus: Community Consultation and Communication 54
Community Capital and Sense of Community 59
Festival Contribution to Well–Being 60
Building Community Culture 61
What Are the Social Implications of Festivals? 62
Festival Ideas and Issues 67
Festival Focus Activities 70
Suggested Reading 71

Chapter 4 Building and Nourishing the Festival Team 73
Festival Organization Frameworks 74
Origins of Popular Festivals 77
Festival Ideas and Issues 94
Festival Focus Activities 94
Suggested Reading 95

Chapter 5 Building Partnerships That Work 96
Establishing Festival Partnerships 97
Partnership Components 98
Festival Partnerships 103
Festival Ideas and Issues 116
Festival Focus Activities 117
Suggested Reading 118

Chapter 6 Alignment with the Target Audience 120
Audience Relationships 121
The Festival Experience 121
Festival Satisfaction 126
Major Factors Influencing Buying Behavior 130
Establishing the Best Fit 131
Marketing Mechanisms and Reach 134
Festival Ideas and Issues 142
Festival Focus Activities 142
Suggested Reading 143

Chapter 7 Festival Resourcefulness 145
Assessing Festival Resource Requirements 146
External Partners 150
Financing the Festival 153
Project Management 156
Risk Management 158
Operational Considerations 161
Environmental Festival Plan 163
Festival Ideas and Issues 169
Festival Focus Activities 169
Suggested Reading 171

Chapter 8 Ensuring Creativity at All Levels of Festival–Making 173
Start with the Heart 174
Explaining Creativity 175
The Business of Creativity 185
Festival Creativity Trajectory 186
Festival Ideas and issues 195
Festival Focus Activities 195
Suggested Reading 196

Chapter 9 Delivering Memorable Festival Experiences 198
Memorable Festival Experiences 199
Service Factors 202
Experience Factors 203
The WOW Factor 204
Stakeholder Factors 205
The Role of Ceremony and Ritual 209
Challenges 215
Festival Ideas and Issues 220
Festival Focus Activities 221
Suggested Reading 221

Chapter 10 Festival Media Platforms 223
Reaching Festival Audiences 224
Communication 225
Marketing Plan 228
Introduction to Social Media for Festival Engagement 233
Content Management Systems 237
Festival Issues and Ideas 246
Festival Focus Activities 247
Suggested Reading 248

Chapter 11 Maintaining a Global Competitive Edge 249
Setting Festival Strategy 250
Destination Competitiveness 251
Festivals as Destination Drivers 252
Ritual and Spectacle 260
Challenges for Globally Competitive Destinations Hosting Festivals 266
Festival Ideas and Issues 272
Festival Focus Activities 272
Suggested Reading 274

Chapter 12 Documenting, Monitoring, and Evaluating Festivals 275
Evaluating Festival Endurance 276
Evaluation Plans 282
Cultural Indicators 286
Economic Impacts 289
After the Evaluation, What Then? 293
Understanding a Festival Legacy 294
Festival Ideas and Issues 299
Festival Focus Activities 299
Suggested Reading 300

Chapter 13 Revisiting and Refreshing the Festival Vision 302
Designing Revitalized Festivals 303
Managing Change 304
Preparing for Refreshment 305
React to External Environments 307
Avoiding Festival Failure 317
Accentuate the Positive 320
Festival Ideas and Issues 326
Festival Focus Activities 327
Suggested Reading 328

Chapter 14 The Future of Festivals 329
Addressing the Future of Festivals 330
Global Scenarios 331
Too Many Choices 338
The FIST Model 340
Postcard from the Edge of the Future 349
Festival Issues and Ideas 354
Festival Focus Activities 355
Suggested Reading 355

Abbreviations 357

Glossary 359

References 363

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