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Ten Types of Innovation: The Discipline of Building Breakthroughs

Paperback Engels 2013 9781118504246
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Innovation principles to bring about meaningful and sustainable growth in your organization

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The 'Ten Types of Innovation' explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

- Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The 'Ten Types of Innovation' concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

Specificaties

ISBN13:9781118504246
Trefwoorden:innovatie
Taal:Engels
Bindwijze:paperback
Aantal pagina's:276
Druk:1
Verschijningsdatum:19-4-2013
Hoofdrubriek:Algemeen management

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Inhoudsopgave

PART ONE INNOVATION
A NEW DISCIPLINE IS LEAVING THE LAB
1. RETHINK INNOVATION
Eradicate lore, substitute logic

PART TWO TEN TYPES OF INNOVATION
THE BUILDING BLOCKS OF BREAKTHROUGHS
2. THE TEN TYPES
An overview
3. PROFIT MODEL
How you make money
4. NETWORK
How you connect with others to create value
5. STRUCTURE
How you organize and align your talent and assets
6. PROCESS
How you use signature or superior methods to do your work
7. PRODUCT PERFORMANCE
How you develop distinguishing features and functionality
8. PRODUCT SYSTEM
How you create complementary products and services
9. SERVICE
How you support and amplify the value of your offerings
10. CHANNEL
How you deliver your offerings to customers and users
11. BRAND
How you represent your offerings and business
12. CUSTOMER ENGAGEMENT
How you foster compelling interactions

PART THREE MORE IS MIGHTIER
MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT
13. GO BEYOND PRODUCTS
How to avoid being easily copied
14. STRENGTH IN NUMBERS
Innovations using a combination of types generate better returns

PART FOUR SPOT THE SHIFTS
SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS
15. MIND THE GAP
Uncover your blind spots
16. CHALLENGE CONVENTION
See where your competitors are focusing — and then make different choices
17. PATTERN RECOGNITION
See how industries and markets shift — and learn from those who saw the signs and acted on them

PART FIVE LEADING INNOVATION
USE BETTER PLANS TO BUILD BREAKTHROUGHS
18. DECLARE INTENT
By being clear about where and how you will innovate, you massively increase your odds of success
19. INNOVATION TACTICS
A toolkit that turns the Ten Types into building blocks for innovation
20. USING THE INNOVATION PLAYBOOK
A selection of plays (and the combinations of tactics you’ll need to implement them)

PART SIX FOSTERING INNOVATION
INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION
21. GET CRACKING
Everyone is afraid of the unfamiliar.
Here’s how to innovate anyway
22. SPONSORS AND AUTHORS
Great firms make sure that innovation is not optional
23. INSTALLING INNOVATION
Don’t worry about culture.
Build a systemic capability
24. EXECUTE EFFECTIVELY
Principles for bringing your innovations to market on time and on budget

PART SEVEN APPENDIX
PUTTING THESE PRINCIPLES INTO PRACTICE
Go beyond the book to create your own innovation revolution

ACKNOWLEDGMENTS
INNOVATION BIBLIOGRAPHY
NOTES AND RESEARCH DATA
IMAGE CREDITS
INDEX
ABOUT THE AUTHORS
ABOUT DOBLIN AND MONITOR DELOITTE

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