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Micro–Entrepreneurship For Dummies

Paperback Engels 2013 9781118521687
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Tired of the 9–to–5 grind and want a way to earn or to supplement your income? Easy.

The media has named the growing trend toward micro–entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self–employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there′s one stark difference between micro–entrepreneurs today and the "Free Agent Nation" citizens of the late ′90s: technology. Micro–Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit.

Micro–Entrepreneurship For Dummies aids you in making the best use of micro–entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.

Micro–enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income
In today′s struggling economy, the importance of self–run businesses and small enterprise is growing as more people take lower–paying jobs and need a little extra spending money
Shows you how to sign up for and sell products online

Micro–Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.


Aantal pagina's:384
Uitgever:John Wiley & Sons


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Introduction 1

Part I: Getting Started with Micro–Entrepreneurship 7

Chapter 1: Micro–Entrepreneurship 101: Just the Basics, Please 9

Chapter 2: Knowing Your Path as a Micro–Entrepreneur 17

Chapter 3: Understanding Yourself: What Makes You Tick 31

Chapter 4: Setting Up Your Internet Presence 45

Chapter 5: Honing In on Opportunities 59

Part II: Finding Great Micro–Entrepreneurship Ideas 77

Chapter 6: Creating Your Arts and Crafts Micro–Business from Scratch 79

Chapter 7: Selling Other Stuff: The Golden Rules of Success 91

Chapter 8: Selling Your Services 105

Chapter 9: Writing for Money 121

Chapter 10: Getting Into Self–Publishing 133

Chapter 11: Being a Successful Affi liate 153

Chapter 12: Cashing in on Advertising 169

Part III: Marketing and Selling Your Micro–Business 187

Chapter 13: Understanding Your Marketing Approach 189

Chapter 14: Communicating with Prospective Customers 205

Chapter 15: Utilizing Search Engine Strategies to Market Your Business 223

Chapter 16: Using Blogs and Ezines in Your Marketing Plan 237

Chapter 17: Marketing through Social Media 255

Chapter 18: Implementing Other Marketing Strategies 267

Part IV: Considering Taxes and Legal Issues 285

Chapter 19: Outsourcing: Getting Others to Help You 287

Chapter 20: Micro to Macro: Growing and Selling Your Business 301

Chapter 21: Uncle Sam Comes Calling: Tax Issues for the Micro–Entrepreneur 315

Part V: The Part of Tens 333

Chapter 22: Ten Beginning Micro–Entrepreneur Pitfalls

(and How to Avoid em) 335

Chapter 23: Ten (Plus One) Ways to Make Money Quickly 341

Index 347

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