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Strategic Management

Strategists at Work

Paperback Engels 2014 9781137035448
Verkooppositie 5812
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Samenvatting

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website

Specificaties

ISBN13:9781137035448
Taal:Engels
Bindwijze:paperback
Verschijningsdatum:12-12-2014

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Zeer goed Goed Voldoende Matig Slecht

Inhoudsopgave

1. Introduction.- 2. A Brief History of Strategy and Strategists.- 3. The Running Cases.- 4. Diagnosis.- 5. Strategic Intent.- 6. Trends and Opportunities.- 7. Resources and Capabilities.- 8. Strategic Options.- 9. Evaluating Strategy.- 10. Building a Comprehensive Strategy.- 11. The Strategy Cycle.- 12. From Logic to Action.- 13. Strategy's History Revisited, Strategic Management ReframedCase.- 1: AppleCase.- 2: NokiaCase.- 3: ABBCase.- 4: Nine Dragons.- Appendix 1: The Strategy Cycle Templates.- Appendix 2: Writing a Business PlanAppendix.- 3: Writing a Strategy Assignment.

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