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Essential Economics for Business 4th Edition - incl, acces kit

Paperback Engels 2014 9781292063904
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72,99

Samenvatting

Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.

Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.

Want to see economics in action? Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply.

Specificaties

ISBN13:9781292063904
Trefwoorden:bedrijfseconomie
Taal:Engels
Bindwijze:paperback
Aantal pagina's:368
Druk:4
Verschijningsdatum:24-3-2014
Hoofdrubriek:Economie
ISSN:

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Inhoudsopgave

Guided tour
Preface
Publisher’s acknowledgements

Part A: INTRODUCTION
1. Business and the economic environment

Part B: MARKETS, DEMAND AND SUPPLY
2. The working of competitive markets
3. Demand and the consumer
4. Supply decisions in a perfectly competitive market

Part C: THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5. Pricing and output decisions in imperfectly competitive markets
6. Business growth and strategy
7. Multinational corporations and business strategy in a global economy
8. Labour and employment
9. Government, the firm and the market

Part D: THE MACROECONOMIC ENVIRONMENT OF BUSINESS
10. The economy and business activity
11. National macroeconomic policy
12. The global trading environment
13. The global financial environment

Web appendix
Key ideas
Glossary
Index

Managementboek Top 100

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        Essential Economics for Business 4th Edition - incl, acces kit