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Fundamentals of Strategy

Paperback Engels 2017
Verkooppositie 1611
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.

Fundamentals of Strategy, 4th edition
- Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
- Revamped final chapter on 'Strategy in action', raising implementation issues such as organisational structure, management processes and strategic change
- Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
- Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
- New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
- Links to online support material.

Specificaties

ISBN13:9781292209067
Taal:Engels
Bindwijze:paperback
Aantal pagina's:272
Druk:4
Verschijningsdatum:7-12-2017

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Over Gerry Johnson

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Andere boeken door Gerry Johnson

Over Kevan Scholes

Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School.

Andere boeken door Kevan Scholes

Over Richard Whittington

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Andere boeken door Richard Whittington

Over Patrick Regnér

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Andere boeken door Patrick Regnér

Over Duncan Angwin

Duncan Angwin is Professor of Strategic Management at Lancaster University.

Andere boeken door Duncan Angwin

Inhoudsopgave

1 Introducing Strategy
2 Macro-Environmental Analysis
3 Industry and Sector Analysis
4 Resources and Capabilities
5 Stakeholders and Culture
6 Business Strategy and Models
7 Corporate Strategy and Diversification
8 Strategy in Action

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        Fundamentals of Strategy