Philip Kotler,
Kevin Lane Keller
Marketing Management, Global Edition -- MyLab Marketing with Pearson eText
Onbekend Engels 2022 9781292404844Verwachte levertijd ongeveer 7 werkdagen
Samenvatting
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.
Its reader-friendly content and range of examples will arm your students with the tools necessary to think like a marketer.
Specificaties
ISBN13:9781292404844
Taal:Engels
Bindwijze:onbekend
Uitgever:Pearson Education
Hoofdrubriek:
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Inhoudsopgave
<div class="c-section-headers-number-list_container"> <h4>PART I: FUNDAMENTALS OF MARKETING MANAGEMENT</h4> <ol> <li>Defining Marketing for the New Realities</li> <li>Marketing Planning and Management</li> </ol> <h4>PART II: UNDERSTANDING THE MARKET</h4> <ol start="3"> <li>Analyzing Consumer Markets</li> <li>Analyzing Business Markets</li> <li>Conducting Marketing Research</li> </ol> <h4>PART III: DEVELOPING A WINNING MARKETING STRATEGY</h4> <ol start="6"> <li>Identifying Market Segments and Target Customers</li> <li>Crafting a Customer Value Proposition and Positioning</li> </ol> <h4>PART IV: DESIGNING VALUE</h4> <ol start="8"> <li>Designing and Managing Products</li> <li>Designing and Managing Services</li> <li>Building Strong Brands</li> <li>Managing Pricing and Sales Promotions</li> </ol> <h4>PART V: COMMUNICATING VALUE</h4> <ol start="12"> <li>Managing Marketing Communications</li> <li>Designing an Integrated Marketing Campaign in the Digital Age</li> <li>Personal Selling and Direct Marketing</li> </ol> <h4>PART VI: DELIVERING VALUE</h4> <ol start="15"> <li>Designing and Managing Distribution Channels</li> <li>Managing Retailing</li> </ol> <h4>PART VII: MANAGING GROWTH</h4> <ol start="17"> <li>Driving Growth in Competitive Markets</li> <li>Developing New Market Offerings</li> <li>Building Customer Loyalty</li> <li>Tapping into Global Markets</li> <li>Socially Responsible Marketing</li> </ol> </div>
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan