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Essentials of Business Communication

Paperback Engels 2018 9781337386494
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Samenvatting

Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

Specificaties

ISBN13:9781337386494
Taal:Engels
Bindwijze:paperback
Aantal pagina's:608
Uitgever:Cengage Learning
Druk:11
Hoofdrubriek:

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Inhoudsopgave

Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE.
1. Succeeding in the Social and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE INFORMATION AGE.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: CONTEMPORARY WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Negative Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION TODAY.
13. The Job Search, Résumés, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words].
Glossary (Available only within MindTap).
Index.

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