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Corporate Communication

A Guide to Theory and Practice

Paperback Engels 2024 9781529600025
Verkooppositie 1612Hoogste positie: 166
Op voorraad | Op werkdagen voor 21:00 uur besteld, volgende dag in huis

Samenvatting

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:
• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Specificaties

ISBN13:9781529600025
Taal:Engels
Bindwijze:paperback
Aantal pagina's:360
Uitgever:Sage
Druk:7
Verschijningsdatum:12-1-2024
ISSN:

Expertrecensies (1)

Corporate Communication
Louis Thorig | 7 september 2015
De wereld van het bedrijfsleven is voortdurend in beweging. In de afgelopen jaren hebben we te maken gehad met een aantal schandalen in het bedrijfsleven en met een wereldwijde financiële crisis, die beide een grote impact hebben gehad niet alleen op het handelsklimaat voor veel bedrijven maar ook op het gebied van corporate communicatie en reputatiemanagement. Daarnaast eisen stakeholders steeds meer inzicht, informatie en transparantie over het reilen en zeilen van organisaties. Het basisidee achter Cornelissens ‘Corporate Communication’ is eigenlijk om de lezer een up-to-date begrip aan te reiken over moderne theoretische concepten, modellen en praktische instrumenten die binnen corporate communicatie momenteel zijn te vinden.
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Over Joep Cornelissen

Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organization theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organizations.

Andere boeken door Joep Cornelissen

Inhoudsopgave

Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment

Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation

Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement

Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations

Managementboek Top 100

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