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Strategic Storytelling

How to Create Persuasive Business Presentations

Paperback Engels 2015 9781500594466
Verkooppositie 3192Hoogste positie: 3192
Verwachte levertijd ongeveer 10 werkdagen

Samenvatting

'Strategic Storytelling' is a complete guide to creating persuasive business presentations.

Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.

Specificaties

ISBN13:9781500594466
Taal:Engels
Bindwijze:paperback
Aantal pagina's:257
Druk:1

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Inhoudsopgave

Contents
Introduction

1. The perfect storm

Section 1: Persuasive content
2. The situation-compilation-resolution framework
3. McKinsey’s USPS situation
4. McKinsey’s USPS compliances
5. McKinsey’s USPS resolution
6. The approach-findings-implications framework
7. BCG’s USPS approach
8. BCG’s USPS findings
9. BCG’s USPS implications
10. The situation-opportunity-resolution
11. Accenture’s USPS situation
12. Accenture’s USPS opportunity
13. Accenture’s USPS resolution
14. The pilot-result-scale framework

Section 2: Data-driven Design
15. To slide or not to slide
16. Text
17. Graphs
19. Tables
19. Images and diagrams

Section 3: Confident delivery
20. Verbal delivery
21. Non-verbal delivery

Final Words
Strategic storytelling Quick Reference Guide
Acknowledgements
About the author

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