Over Nigel Piercy
Nigel Piercy is emeritus decaan en hoogleraar Marketing en Strategie aan de Warwick Business School, University of Warwick.
Nigel Piercy
Nigel Piercy is emeritus decaan en hoogleraar Marketing en Strategie aan de Warwick Business School, University of Warwick.
Meer over Nigel Piercy
Nigel Piercy
Market-led Strategic Change
Transforming the Process of Going to Market
Ingenaaid Engels 2009 9781856175043Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Dit is de vierde druk van de internationale bestseller 'Market-Led Strategic Change'. Het boek behandelt alle belangrijke onderwerpen die spelen rond een effectieve en winstgevende marktintroductie en biedt actuele cases waaruit waardevolle lessen voor de toekomst geleerd kunnen worden.
Specificaties
ISBN13:9781856175043
Trefwoorden:verandermanagement, strategie, strategisch management, strategische marketing
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:552
Uitgever:Butterworth Heinemann
Druk:4
Hoofdrubriek:Strategisch management
Lezersrecensies
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Inhoudsopgave
PART I: THE IMPACT OF CUSTOMER VALUE IMPERATIVES
Chapter 1. New Marketing
Chapter 2. The Customer is always right-handed
Chapter 3. New marketing meets old marketing
Chapter 4. Value-based marketing strategy; Case 1 Tata, But Definitely Not Goodbye; Case 2 Strangling the Fat Lady at EMI; Case 3 The Clouds Raining on the Computer Business
PART II: DEVELOPING A VALUE-BASED MARKETING STRATEGY
Chapter 5. Strategic thinking
Chapter 6. Market sensing and learning strategy
Chapter 7. Strategic market choices and targets
Chapter 8. Customer value strategy and positioning
Chapter 9. Strategic Relationships and networks; Case 4 Big Blue Gets Transparent; Case 5 Oh, the Tangled Web They Weave at BAA; Case 6 The Wild, Wild Rover
PART III. PROCESSES FOR MANAGING STRATEGIC TRANSFORMATION
Chapter 10. Strategic Gaps
Chapter 11. Organization and processes for change
Chapter 12. Implementation process; Case 7 Tesco - Fresh & Queasy in the USA; Case 8 When the Peddle Hits the Mittall; Case 8 One-Laptop-Per-Child Stirs Up the Grown-Ups
Chapter 1. New Marketing
Chapter 2. The Customer is always right-handed
Chapter 3. New marketing meets old marketing
Chapter 4. Value-based marketing strategy; Case 1 Tata, But Definitely Not Goodbye; Case 2 Strangling the Fat Lady at EMI; Case 3 The Clouds Raining on the Computer Business
PART II: DEVELOPING A VALUE-BASED MARKETING STRATEGY
Chapter 5. Strategic thinking
Chapter 6. Market sensing and learning strategy
Chapter 7. Strategic market choices and targets
Chapter 8. Customer value strategy and positioning
Chapter 9. Strategic Relationships and networks; Case 4 Big Blue Gets Transparent; Case 5 Oh, the Tangled Web They Weave at BAA; Case 6 The Wild, Wild Rover
PART III. PROCESSES FOR MANAGING STRATEGIC TRANSFORMATION
Chapter 10. Strategic Gaps
Chapter 11. Organization and processes for change
Chapter 12. Implementation process; Case 7 Tesco - Fresh & Queasy in the USA; Case 8 When the Peddle Hits the Mittall; Case 8 One-Laptop-Per-Child Stirs Up the Grown-Ups
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan