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Storytelling on Steroids

20 stories that hijacked popular culture

Paperback Engels 2013 9789063693114
Niet leverbaar.

Samenvatting

Storytelling is pop culture's 'weapon' of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up!

Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including "teller of stories" in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative consultants and trend watchers are peppering their websites, blogs and email signatures with the word "storytelling".

In Storytelling on Steroids, editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication?

In his compact, fast-moving book, Weich explores the iconic brands, cultural movements and social technologies that have contributed most to storytelling’s rise in mainstream creativity and communication. Along the way, he calls out countless pop culture darlings to make his case: Batman, Banksy, Tomb Raider, TED Talks, Radiohead, Jay-Z, BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world.

What we’re experiencing isn’t a radical new movement but a storytelling renaissance, one fueled by addictive technologies, the abundance of choice and … you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media.

Specificaties

ISBN13:9789063693114
Trefwoorden:storytelling
Taal:Engels
Bindwijze:paperback
Aantal pagina's:160
Druk:1
Verschijningsdatum:28-11-2013
Hoofdrubriek:Marketing

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Over John Weich

John Weich is American and a great storyteller and public relations wizard! Currently Creator & Editorial Director at Monumental Propaganda and columnist at Wallpaper.

Andere boeken door John Weich

Inhoudsopgave

Introduction

Part 1: The storytelling chromosome
Part 2: Hijacking the pop culture conversation
Part 3: A compendium of storytelling learned

Notes
Credits
Index
Acknowledgements

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        Storytelling on Steroids