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The Strategy Handbook - Part 1. Strategy Generation

A practical and refreshing guide for making strategy work

Gebonden Engels 2015 9789082344301
Verkooppositie 2603Hoogste positie: 378
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In this first part of 'The Strategy Handbook' Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs.


Aantal pagina's:199


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1. Motivation
The challenge: Putting strategy into practice
Recipe for a handbook?
Origins and methodological basis
Four ways to use this book

2. Getting ready
Defining strategy
The ten elements of strategy
Defining strategy generation
The five steps of strategy generation
The right mindset: how strategy experts think
Introducing the four examples

3. Step 1: Activating key stakeholders
The activation challenge
Excuses and causes for strategic inactivity
Five activation tactics: 1. Open people’s
minds, 2. Reveal the urgency, 3. Sell the
benefits, 4. Take away risks, 5. Just start
The four examples

4. Step 2: Mapping strategy
The meaning and role of mapping strategy
How to use the tools
The ten elements of strategy: 1. Resources &
competences, 2. Partners, 3. Customers &
needs, 4. Competitors, 5. Value proposition, 6.
Revenue model, 7. Risks & costs, 8. Values &
goals, 9. Organizational climate, 10. Trends &
The four examples

Stepping back for a moment
A brief summary of what we have so far
A fast and frugal strategy generation format

5. Step 3: Assessing strategy
Why and when to assess your strategy
Nine strategy checks: 1. Coherence check, 2.
Efficiency check, 3. Effectiveness check, 4.
Uniqueness check, 5. Flexibility check, 6.
Robustness check, 7. Scalability check, 8.
Responsibility check, 9. Pros & cons check
A quick strategy checklist
How to use the strategy checks
The four examples

6. Step 4: Innovating strategy 139
Defining your latitude for strategic innovation
Five strategic innovation approaches: 1.
Elementary innovation, 2. Amplifying
innovation, 3. Routed innovation, 4. Projective
innovation, 5. Freestyle innovation
Generating and selecting strategic options
The four examples

7. Step 5: Formulating strategy
The strategy formulation challenge
The core and structure of your strategy
Formulating strategy in words
The four examples
Formulating strategy in pictures
Pitching your strategy

8. Strategy generation formats
Strategy generation formats: 1. Do-it-yourself,
2. Nominal group technique (Post-it™
sessions), 3. Breakout groups, 4. Brainwriting,
5. Phase-gate approach
A final recommendation


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