The Cherry Model

Anneke has been working in the technology industry for 25 years. She had the opportunity to lead IT teams through big transformations. During the first 10 years of her career the telecommunications company KPN transformed to a professional service organisation entering new markets like the mobile and internet market. Both TomTom and Coolblue grew tremendously while Anneke was heading their IT departments. At Jumbo, she was allowed to found and lead the Jumbo Tech Campus which, among other things, made their online proposition successful and future-proof. Her last employer is e-commerce company Wehkamp. 

Tim is currently employed at Jumbo, the second biggest supermarket chain in the Netherlands. It is his job as a lead pathfinder to help create optimum value out of technology and the development time. As chairman of the Tech Board, he is in charge of deciding which software enters the complex landscape. Especially when software is destined to be built in-house, Tim’s years of experience ensures that the right questions are being asked, and everybody is aligned and headed in the right direction. After all, he and his team are responsible for the future of technology at Jumbo. Jumbo is a well-known brand in the Netherlands. Their digital presence has fortified greatly since 2018, as did the teams at Jumbo Tech Campus. It is Tim’s personal target to speed up the effects of scaling according to Conway’s Law. He does this by being a partner for business as well as Development and Management, guiding them towards a service oriented architecture, securing its longevity by practising domain driven design along the way. Because of his extensive experience in business as well as technology, Tim is able to deeply connect with both areas. He was owner of an ERP software writing company for about 15 years, and has created logistic software for large retailers and worked on several e-commerce and advertising solutions. Before coming to Jumbo, Tim worked at Spil Games to help them transition multiple large game publishing platforms from on-premise to a cloud platform as software architect. He’s also been chairman of the works council there, guarding the balance between staff and corporate strategic movement. Tim is passionate about under- standing how things work. When you see him at home, you’ll probably find him welding, sawing, creating something out of thin air. He has four sheep, a dog, chickens and is a beekeeper, while tinkering with IoT, aquaponics or anything that sparks his mind. He doesn’t like to watch sports unless they are extreme and practised by himself. For Tim, understanding nature brings the perfect counterbalance to the abstract thinking at work.