- How will people shop in the future?
- Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets?
- What can brands and retailers do to survive?
Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.
As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.
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Over Pauline Neerman
Andere boeken door Pauline Neerman
Retail has a permanent new face
New game, new rules
-Welcome to the new consumer
-From push to pull
-Retail is everywhere – and everything
-What the hell happened?
-Retail 2.0: the glory years of mass consumption
-Retail 3.0: the pre- and post-Amazon era
-Retail 4.0: at the heart of the fourth industrial revolution
‘Future of the Consumer’: demographic shifts – or earthquakes
-The new normal
-The clash of generations
-The shopper of the future is multi-coloured
-Polarization of the extremities
-Transparency and sustainability: the new prerequisites
‘Future of Technology’: all things internet
-E-commerce vs. omnichannel: the battle is already won
-Big data leads to Me-tail
-The internet of all things
-Robots behind the scenes – and in front
-‘The Future of Payments’: payments in the near future
-Blockchain, the platfom killer
‘Future of the Store’: experience has many meanings
-Do we still need shops?
-Choosing between faster and slower
-Give shoppers the ultimate experience
-Phygital, live or omnichannel: it’s all retail
-Smart cities work hand in hand with retail
‘Future of Retail’: to each their niche
-New businesses are rising from the ashes
-The service retailer
-‘The Future of Marketing’: made-to-measure at micro-level
-‘The Future of Supply Chain’: the challenge of efficient delivery
‘Future of the Supermarket’: will the supermarket survive the 21st century?
-The end of the lowest price?
-FMCG finally online?
-What will the supermarket of tomorrow look like?
-What will the supermarket of tomorrow sell?
Everyone is a retailer
-The new customer journey
-The new service package of retail
-Trust is precious
-New business models for the future
-Making the shopping experience truly relevant
-Every one is a retailer… and so are we!
A final word
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