

From Marginal Gains to a Circular Revolution
A practical guide to creating a circular cycling economy
Paperback Engels 2020 9789492004932Samenvatting
Imagine a bike that has been made from plant-based materials or reused and recy cled parts. Imagine that the material wearing from your tyres or brake pads is biodegradable. That the lubricant washing down from your chain no longer pollutes the forest you are riding through, but provides valuable nutrients for the plants in it.
You no longer discard your old bike as if it were a piece of rubbish, but return it to the manufacturer so that parts and materials can be reused to make new bikes. Or, alternatively, you could plant your old bike in your garden for it to become part of the circle of life again.
You would be living in a world with a circular economy. A world where you ride your bike in an environment without pollution. Through forests larger than today, inhabited by ever more varied species of plants and birds. A world where CO2 emissions no longer contribute to climate change and we no longer dig up finite resources from the Earth, but use our ‘waste’ or renewable natural sources to make new products.
To make the transition from our current linear take-make-waste economy to that circular economy, marginal gains are not sufficient. To get there, we need a revolution.
This book is a practical guide to help the world of cycling make that transition.
Specificaties
Lezersrecensies
Geef uw waardering
Over Matthijs Gerrits
Inhoudsopgave
THE ROADBOOK TO A REVOLUTION 17
STAGE 1: THE COMPLEX WORLD OF CYCLING AND SUSTAINABILITY 23
1.1 Bike design, rules & regulations 24
1.2 The tragedy of the commons 33
1.3 Governing the cycling industry 34
STAGE 2: THELINEAR CYCLING ECONOMY 39
2.1 The linear economy 41
2.2 Linear design incentives 43
2.3 Limits to growth 45
2.4 Measuring environmental impact 51
STAGE 3: CREATING VALUEIN A CIRCULAR CYCLING ECONOMY 55
3.1 From linear to circular – where are the opportunities? 58
3.2 Circular business models 78
STAGE 4: ACTION PLAN FOR A CIRCULAR CYCLING INDUSTRY 87
4.1 The business model of the circular bike 91
4.2 Sarah’s circular bike experience 109
4.3 Circular design incentives 112
STAGE 5: GETTING THERE 117
5.1 Managing the transition 118
5.2 Contribution of each stakeholder 124
FINISH STAND UP FOR A REVOLUTION 139
THANKS 143
ABOUTTHE AUTHORS 144
NOTES 152
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