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Strategic Management

Paperback Engels 2015 9789814577373
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Samenvatting

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street – in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.

Specificaties

ISBN13:9789814577373
Taal:Engels
Bindwijze:paperback
Uitgever:McGraw-Hill Education
Druk:14

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Inhoudsopgave

<h3>PART ONE: Overview of Strategic Management</h3><h4>Chapter 1: Strategic Management <br><h3>PART TWO: Strategy Formulation</h3>Chapter 2: Company Mission<br>Chapter 3: Corporate Social Responsibility and Business Ethics<br>Chapter 4: The External Environment<br>Chapter 5: The Global Environment<br>Chapter 6: Internal Analysis <br>Chapter 7: Long-Term Objectives and Strategies<br>Chapter 8: Business Strategy<br>Chapter 9: Multibusiness Strategy<br><h3>PART THREE: Strategy Implementation, Control, and Innovation</h3>Chapter 10: Implementation<br> Chapter 11: Organizational Structure<br>Chapter 12: Leadership and Culture<br>Chapter 13: Strategic Control<br>Chapter 14: Innovation and Entrepreneurship<br><h3>PART FOUR: Cases</h3><h3>SHORT CASES</h3>1. Bristol Myers Squibb's Growth <br>2. Competing for NYs Best Lobster Roll<br>3. J.C. Penny's Uncertain Turnaround <br>4. Livestrong: Cycling Around Lance Armstrong <br>5. Southern New Hampshire University <br>6. WalMart Online: What to do about Amazon.com <br>7. Wells Fargo's Remarkable Ascent<br> 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage<br><h3>TRADITIONAL CASES:</h3>9. Absolute Vodka <br>10. Amazon.com: Retailing Giant to High Tech Player? <br>11. Apple vs. Samsung: IP & Smartphone Patent Wars <br>12. APEI (A) and APEI (B) <br>13. Apollo Group: Univ. of Phoenix <br>14. Barnes & Noble, Inc. <br>15. Blue Nile Diamond <br>16. BMW of N. Amr: Dream It! Build It! Drive It! <br>17. Cargill<br>18. Chipotle <br>19. Delta Airlines and the Trainer Refinery<br>20. Global Oil & Gas Industry<br>21. Good Hotel<br>22. Google Acquisition of Motorola Mobily<br>23. Lagunitas Brewing Co.<br> 24. Leica Camera: A "Boutique" Firm Faces a World<br>25. Louis Vuitton<br>26. Movie Exhibition Industry 2013<br>27. Netflix (A): The Rebranding and Price Increase Debacle<br>28. Netflix (B): A Strategic Pivot of Mythic Proportion<br>29. Volvo &Geely<br>30. Yahoo: Marissa Mayer’s Challenge</h4>

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