Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20239781032428536 11-9-2023
• Helps readers navigate the mysterious world of selling intangible professional services • Draws on the 30 years’ experience of its author, a leading sales trainer with three books and countless articles and speeches to his credit • Follows a fun and readable ‘ABC’ format and includes action lists  Meer
€ 46,48
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20249781032431413 16-1-2024
Business Ethics: Theories, Methods, and Applications provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business.  Meer
€ 235,81
(MB) CB:0/0 MB:0 BS:99
Gebonden Engels20239781032455396 22-5-2023
Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy. It may involve addressing strategic and operational risks that might cause longer development times and increase innovations costs…  Meer
€ 175,80
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781032456256 27-6-2025
This book explains how ethical finance works and which innovations it has engendered in financial and economic systems; clarifies the links between finance and ethics, going beyond Environmental, Social and Governance (ESG) investing, and offers an approach, which is vital for most financial…  Meer
€ 73,70
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20239781032459523 11-9-2023
The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension…  Meer
€ 190,36
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20259781032461953 19-2-2025
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.  Meer
€ 394,87
Levertijd ongeveer 16 werkdagen
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Paperback Engels20239781032477084 21-1-2023
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field…  Meer
€ 57,85
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781032486024 31-10-2023
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem…  Meer
€ 72,18
(MB) CB:0/0 MB:0 BS:99
Paperback Engels20269781032497853 22-5-2026
The central idea of sustainability in the modern world is intricate and ever-changing. Closely related to the realm of finance and socioeconomic discussion, the phrase “sustainable impact finance” has become increasingly popular among bankers, practitioners, financial analysts, investors and the…  Meer
€ 73,70
Levertijd ongeveer 16 werkdagen
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Paperback Engels20259781032507880 27-5-2025
To present a multi-faceted and holistic perspective of "what makes Singaporeans happy?", Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the perceptions and views of 1905 Singapore Citizens.  Meer
€ 38,86
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20259781032514093 4-8-2025
Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - why all disciplines have been engaged with the topic and why people are suspicious of it.  Meer
€ 261,55
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20249781032518756 14-2-2024
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.  Meer
€ 261,55
(MB) CB:0/0 MB:0 BS:99
Gebonden Engels20249781032521381 5-8-2024
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.  Meer
€ 261,55
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Paperback Engels20259781032536941 30-1-2025
Building on evidence from international experience, this book provides grounded solutions to challenges affecting small and medium-sized enterprises (SMEs), particularly in Africa, and offers guidance on how to build resilience to counteract future shocks.  Meer
€ 67,64
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Gebonden Engels20239781032537870 24-10-2023
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.  Meer
€ 261,55
(MB) CB:0/0 MB:0 BS:99
Paperback Engels20269781032553511 22-6-2026
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural…  Meer
€ 78,24
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20239781032557199 15-9-2023
With an emphasis on value creation and leadership, this book will help organizations around the globe to build stronger internal audit functions, highlighting the latest risks including COVID-19 and the most cutting-edge tools to assess them.  Meer
€ 261,55
(MB) CB:0/0 MB:0 BS:99
Paperback Engels20259781032565316 6-5-2025
Various instruments have been proposed as a platform for the private sector to channel funding to higher education institutions. This book introduces readers to the issues surrounding the financing of HEIs, especially public universities, which are dependent on government budgets.  Meer
€ 73,70
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20249781032572758
Following multiple global crises, there is an urgent need to review our economic and financial paradigms to improve outcomes for the three pillars of sustainable development: economic, social, and environmental…  Meer
€ 261,55
(MB) CB:0/0 MB:0 BS:99
Paperback Engels20249781032582320 11-12-2024
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.  Meer
€ 60,07
Levertijd ongeveer 11 werkdagen
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