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A rock-solid pricing policy is the key to profitable growth. Don't let the market determine your prices and make sure that customers are willing to pay what you ask.
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Sales beter de baas

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Pagina 190 van 3.802 resultaten
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Marketization
paperbackEngels9789811545160
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
120,99
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Qualitative Consumer and Marketing Research
paperbackEngels9789811361418
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market.  Meer
90,99
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COVID-19, Technology and Marketing
paperbackEngels9789811614446
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
196,19
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Creating a Culture of Diversity and Inclusiveness in India Inc.
gebondenEngels9789811642364
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
168,99
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Artificial Neural Networks and Structural Equation Modeling
gebondenEngels9789811965081
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
180,99
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Digital Wine
paperbackEngels9789812870582
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.  Meer
60,99
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Common Market Antitrust
paperbackEngels9789401500319
60,99
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Luxury Fashion Retail Management
paperbackEngels9789811097553
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.  Meer
204,99
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Strategic Marketing Issues in Emerging Markets
paperbackEngels9789811338861
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.  Meer
60,99
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Ecommerce Reimagined
gebondenEngels9789811900020
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world.  Meer
49,79
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Services Marketing Issues in Emerging Economies
gebondenEngels9789811587863
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
168,99
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Global Luxury
paperbackEngels9789811353482
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market.  Meer
220,59
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Social Media Marketing
gebondenEngels9789811053221
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
171,79
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Strategic Social Media Management
paperbackEngels9789811546570
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives.  Meer
61,99
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Marketing Wisdom
gebondenEngels9789811077234
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
72,99
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Dealing with Socially Responsible Consumers
gebondenEngels9789811944567
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.  Meer
104,69
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
gebondenEngels9789811950162
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment  due  to  the homogenous  nature  of  their  services  and  always  look  for  new  marketing  strategies  to  be competitive  in  the  marketplace.  Meer
120,99
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Sharing Behavior of Brand Crisis Information on Social Media
gebondenEngels9789811666667
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.  Meer
156,99
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Sustainability in the Gig Economy
gebondenEngels9789811684050
This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making.  Meer
156,99
Verwachte levertijd ongeveer 8 werkdagen
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COVID-19, Technology and Marketing
gebondenEngels9789811614415
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
183,99
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen

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