Door drukte zijn de levertijden van PostNL aangepast en kan uw pakket vertraging oplopen. Door de Brexit kan de levering van Engelse boeken vertraging oplopen.
Reclame en verkoop
Misha Stoutenbeek
Waardevol verkopen
Iedereen die een product wil verkopen streeft naar hoge verkoopcijfers en omzetgroei. Of je nu werkt als marketing professional, influencer óf salesmanager.
In dit boek ontdek je stap voor stap hoe je aantrekkelijke prijzen vaststelt. Zo krijg je pricing power, en ben je niet meer overgeleverd aan de grillen van de markt.
This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Meer
Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. Meer
The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. Meer
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer
Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert. Meer
In diesem Handbuch wird ein tiefer Einblick in den neuesten Stand zur wirksamen Markenführung gegeben. Marken dienen Kunden, Mitarbeitern und anderen Anspruchsgruppen zur Orientierung im Meer der Angebote. Meer
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Meer
Een snel en eenvoudig toe te passen meetinstrument. De 'Vaardigheidsmeter' is een instrument dat een beeld geeft van iemands sterke en zwakke punten in het verlenen van service aan klanten. Meer
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. Meer
Covering product warranties, this work offers comprehensive examinations of fundamental concepts and furnishes detailed, immediately applicable results. Meer
Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert. Meer
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. Meer
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.
International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Meer
In diesem Handbuch wird ein tiefer Einblick in den neuesten Stand zur wirksamen Markenführung gegeben. Marken dienen Kunden, Mitarbeitern und anderen Anspruchsgruppen zur Orientierung im Meer der Angebote. Meer
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Meer
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Meer
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer