John Rudd
- Auteur
John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.
John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.
Geschreven door John Rudd
Graham Hooley
Nigel Piercy
Brigitte Nicoulaud
John Rudd
Nick Lee
Marketing Strategy and Competitive Positioning
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Meer