Smart Retail

Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp; ix <br>Photo Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp; x <br>Introduction to this Edition&nbsp;&nbsp;&nbsp;&nbsp; xi <br>Preface—Why retailing?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; xiii <br> Part one: You<br>Starting at the beginning. <br>Chapter 1: What do you want for yourself?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3 <br>Chapter 2: Rising above the crowd&nbsp;&nbsp;&nbsp;&nbsp; 9 <br>Chapter 3: Keeping it simple&nbsp;&nbsp;&nbsp;&nbsp; 11 <br>Chapter 4: Rolling those snowballs&nbsp;&nbsp;&nbsp;&nbsp; 15 <br> Part two: Team<br>Make us happy and we will make you money. <br>Chapter 5: What’s the Big Idea?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 25 <br>Chapter 6: How to build great teams&nbsp;&nbsp;&nbsp;&nbsp; 35 <br>Chapter 7: How to get people out of bed&nbsp;&nbsp;&nbsp;&nbsp; 61 <br>Chapter 8: All we need is a little better every time&nbsp;&nbsp;&nbsp;&nbsp; 75 <br> Part three: Customer<br>Make me happy and I will give you my money. <br>Chapter 9: We love shopping here!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 91 <br>Chapter 10: Price and value&nbsp;&nbsp;&nbsp;&nbsp; 113 <br>Chapter 11: Promote or die&nbsp;&nbsp;&nbsp;&nbsp; 123 <br>Chapter 12: Marketing for real people&nbsp;&nbsp;&nbsp;&nbsp; 135 <br> Part four: Store<br>Make it brilliant and they will spend. <br>Chapter 13: Discovery!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 151 <br>Chapter 14: The great big theater of shop&nbsp;&nbsp;&nbsp;&nbsp; 167 <br>Chapter 15: Detail, detail, detail—the store environment&nbsp;&nbsp;&nbsp;&nbsp; 179 <br>Chapter 16: And finally...how we got here&nbsp;&nbsp;&nbsp;&nbsp; 187 <br>Epilogue—And we’re done?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 207 <br>Appendix I: Your job and Smart Retail&nbsp;&nbsp;&nbsp;&nbsp; 209 <br>Appendix II: Take-action time&nbsp;&nbsp;&nbsp;&nbsp; 212 <br>Appendix III: Street time&nbsp;&nbsp;&nbsp;&nbsp; 214 <br>Appendix IV: Books for retailers&nbsp;&nbsp;&nbsp;&nbsp; 217 <br>Index 219 <br> <br> <br>