Social Research Methods

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For courses in research methods, research methods/experimental methods, and research methods in sociology.

Methods and methodology

Social Research Methods: Qualitative and Quantitative Approaches is a text that has been introducing students to qualitative and quantitative research methods for over 30 years. The text focuses not only on research methods — the techniques of design, measurement, and data collection and analysis — but also on the methodology, the core principles that underlie the design and conduct of research. Simultaneously, it provides an introduction to qualitative and quantitative social research approaches, emphasizing the benefits of hybrid approaches. The 8th Edition has been extensively revised, including updated examples, new and updated example studies, and more.