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Boeken van William Pride

William Pride O. Ferrell
Foundations of Marketing
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Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. Meer
Lyndon Simkin William Pride Sally Dibb O.C. Ferrell
Marketing Concepts & Strategies
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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Meer

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