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Boeken van Neil Bendle

Neil Bendle Paul Farris Phillip Pfeifer David Reibstein
Key Marketing Metrics
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Paul Farris Neil Bendle Phillip Pfeifer David Reibstein
Marketing Metrics
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Today’s Definitive Guide to Marketing Metrics

Choosing Them, Implementing Them, Applying Them
New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more
All-new chapter on leveraging today’s rich online, email, and mobile metrics
Expert guidance for clarifying what to measure, and testing reliability and validity

Now extensively updated, this award-winning book will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI. Meer

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