Neil Bendle
- Auteur
Boeken van Neil Bendle
Neil Bendle
Paul Farris
Phillip Pfeifer
David Reibstein
Marketing Metrics
This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits.
Meer
Neil Bendle
Shane Wang
The Customer Asset
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value.
Meer
Paul Farris
Neil Bendle
Phillip Pfeifer
David Reibstein
Key Marketing Metrics
"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."
Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. Meer
Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. Meer