Seyhmus Baloglu
- Auteur
Boeken van Seyhmus Baloglu
Philip Kotler
John Bowen
James Makens
Seyhmus Baloglu
Voucher voor - Marketing for Hospitality and Tourism, Global Edition -- Revel
Philip Kotler
John Bowen
James Makens
Seyhmus Baloglu
Marketing for Hospitality and Tourism, Global Edition
Metin Kozak
Seyhmus (University of Nevada, USA) Baloglu
Seyhmus Baloglu
Managing and Marketing Tourist Destinations
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing).
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