Gianluigi Guido
- Auteur
Boeken van Gianluigi Guido
Cesare Amatulli
Matteo De Angelis
Michele Costabile
Gianluigi Guido
Sustainable Luxury Brands
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
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Gianluigi Guido
The Salience of Marketing Stimuli
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed.
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Gianluigi Guido
M. Irene Prete
Marco Pichierri
Giovanni Pino
Alessandro M. Peluso
Beyond Ethical Consumption
This book examines what happens when consumption – originally based on ethical issues – become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle.
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