Boeken van Gianluigi Guido
Cesare Amatulli
Matteo De Angelis
Michele Costabile
Gianluigi Guido
Sustainable Luxury Brands
€ 183,99
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
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Andrea Sestino
Gianluigi Guido
Alessandro M. Peluso
Non-Fungible Tokens (NFTs)
€ 49,79
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.
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Gianluigi Guido
The Salience of Marketing Stimuli
€ 180,99
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed.
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Gianluigi Guido
Godfather Marketing
€ 161,26
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires.
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Cesare Amatulli€ 183,99
Andrea Sestino€ 49,79
Gianluigi Guido€ 180,99
Gianluigi Guido€ 161,26