Dilek Cetindamar

This is an exciting and innovative core textbook that focuses on the micro-level analysis of TM as a dynamic capability. Now in its second edition and fully updated throughout, it systematically addresses the major tools and techniques needed for businesses to successfully conduct TM activities. Meer

This book gathers a number of decision tools for high tech companies, including such innovations as an ontology-based model that integrates relevant aspects of a potential technology to offer a comprehensive, logically connected data pool for decision makers. Meer