Andreas Hinterhuber
- Auteur
Boeken van Andreas Hinterhuber
Andreas Hinterhuber
Todd Snelgrove
Value First, Then Price
Provides postgraduate students, sales and marketing managers with theories and best practices to quantify the value of their products; Road-tests quantitative methodology through a wide variety of real-life industrial cases, showing how it can be used in a variety of situations.
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Andreas Hinterhuber
Stephan Liozu
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices.
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Stephan M. Liozu
Andreas Hinterhuber
Andreas (Universita Ca' Foscari Venezia Hinterhuber
Andreas Hinterhuber
Digital Pricing Strategy
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.
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Andreas Hinterhuber
Andreas Hinterhuber
Tiziano Vescovi
Tiziano Vescovi
Francesca Checchinato
Francesca Checchinato
Managing Digital Transformation
Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us.
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Andreas Hinterhuber
Strategische Erfolgsfaktoren bei der Unternehmensbewertung
Andreas Hinterhuber stellt ein konzeptionelles Rahmenmodell vor, das es ermöglicht, strategische Erfolgsfaktoren zu bestimmen und in die Ermittlung des Unternehmenswertes einfließen zu lassen.
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