Boeken van Andreas Hinterhuber
Andreas Hinterhuber
Todd Snelgrove
Value First, Then Price
€ 81,42
Provides postgraduate students, sales and marketing managers with theories and best practices to quantify the value of their products; Road-tests quantitative methodology through a wide variety of real-life industrial cases, showing how it can be used in a variety of situations.
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Andreas Hinterhuber
Stephan Liozu
Innovation in Pricing
€ 84,35
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices.
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Andreas Hinterhuber
Strategische Erfolgsfaktoren bei der Unternehmensbewertung
€ 68,28
Andreas Hinterhuber stellt ein konzeptionelles Rahmenmodell vor, das es ermöglicht, strategische Erfolgsfaktoren zu bestimmen und in die Ermittlung des Unternehmenswertes einfließen zu lassen.
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Andreas Hinterhuber
Stephan M. Liozu
M. Liozu Stephan
Pricing Strategy Implementation
€ 252,54
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies.
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Andreas Hinterhuber
Tiziano Vescovi
Francesca Checchinato
Managing Digital Transformation
€ 220,38
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
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Andreas Hinterhuber€ 81,42
Andreas Hinterhuber€ 84,35
Andreas Hinterhuber€ 68,28
Andreas Hinterhuber€ 252,54
Andreas Hinterhuber€ 220,38