Stephan Liozu
- Auteur
Boeken van Stephan Liozu
Andreas Hinterhuber
Stephan Liozu
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices.
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Stephan (Value Innoruption Advisors, USA) Liozu
Stephan Liozu
Pricing and Human Capital
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams.
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Stephan Liozu
Andreas Hinterhuber
ROI of Pricing
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.
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Andreas Hinterhuber
Stephan Liozu
Pricing and the Sales Force
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations.
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