Boeken van Stephan Liozu
Andreas Hinterhuber
Stephan Liozu
Innovation in Pricing
€ 83,03
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices.
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Andreas (Hinterhuber and Partners Hinterhuber
Andreas Hinterhuber
Stephan (Value Innoruption Advisors Liozu
Stephan Liozu
Pricing and the Sales Force
€ 85,91
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations.
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Stephan Liozu
Andreas Hinterhuber
The ROI of Pricing
€ 74,39
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.
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Stephan Liozu
Pricing and Human Capital
€ 248,55
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams.
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Andreas Hinterhuber€ 83,03
Andreas (Hinterhuber and Partners Hinterhuber€ 85,91
Stephan Liozu€ 74,39
Stephan Liozu€ 248,55