Lindsay Turner

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:
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id="CRLF">* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
id="CRLF">* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
id="CRLF">* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
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id="CRLF">Tourism is a service industry where people from different nationalities meet. Meer