James Donnelly

Written specifically for users who are new to research methods, this book streamlines and clarifies explanations of fundamental, yet difficult, concepts in a familiar, engaging style. Meer

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. Meer