David Greatbatch

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Meer

By providing a broader, more differentiated and more dynamic perception of managerial audiences, this book offers those involved in management research and education an improved understanding of the flow of management ideas and how their impact is mediated throughout different contexts. Meer