Michael Nicholson

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. Meer

This book describes the current status of vascular access for patients with end-stage renal failure who require dialysis. The book highlights controversial areas and problems and describes differences in practice in USA and Europe. Meer

This book, first published in 1989, gives a critical account of formal international relations theory. That formal and mathematical methods can be applied to the study of international relations is often regarded with surprise, but the author demonstrates not only how these methods give insights into problems such as deterrence or arms races but also that the increase in the power of explanatory tools depends on the more rigourous development of theory along these lines. Meer

Dark Rosaleen is a story of love, murder and betrayal, of a failed rebellion and a national scandal. Joining the underground, she preached insurrection, stole food for the starving and became the lover of the leader of the rebellion. Meer