Alastair M. Morrison
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Alastair M. Morrison
Boeken van Alastair M. Morrison
Alastair M. Morrison
Tourism Marketing
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing.
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Alastair M. Morrison
Hospitality and Travel Marketing
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.
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Alastair M. Morrison
Dimitrios Buhalis
Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology
The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology.
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Alastair M. Morrison
Dimitrios Buhalis
Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand
This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism.
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