Boeken van Mats Heide
Jesper Falkheimer
Mats Heide
Strategic Communication
€ 58,81
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
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Mats Heide
Charlotte Simonsson
Internal Crisis Communication
€ 99,29
We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great concern to organizations and crisis management and communication is a priority.
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W. Timothy Coombs
Jesper Falkheimer
Mats Heide
Philip Young
Strategic Communication, Social Media and Democracy
€ 76,53
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.
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