Boeken van Jesper Falkheimer

Jesper Falkheimer Mats Heide
Strategic Communication
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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Meer
W. Timothy Coombs Jesper Falkheimer Mats Heide Philip Young
Strategic Communication, Social Media and Democracy
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Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Meer

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