Pekka Aula
- Auteur
Boeken van Pekka Aula
Pekka Aula
Saku Mantere
Strategic Reputation Management
€ 60,95
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies.
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Pekka Aula
Jouni Heinonen
The Reputable Firm
€ 72,99
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business.
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