Arthur Asa Berger
- Auteur
Boeken van Arthur Asa Berger
Arthur Asa Berger
Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
Meer
Arthur Asa Berger
Improving writing skills
Dit boek is speciaal gericht op academici. Het geeft u handreikingen om uw schrijfstijl te verbeteren. Daarbij is er speciale aandacht voor zakelijke correspondentie.
Meer
Arthur Asa Berger
Durkheim is Dead!
A sociology textbook/mystery novel, that allows students to join Sherlock Holmes and Watson as they discover a fresh area ripe for acrimony and intrigue: social theory.
Meer
Arthur Asa Berger
William Fry
Anatomy of Humor
Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others.
Meer
Arthur Asa Berger
Ernest Dichter
Strategy of Desire
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction.
Meer